Shanghai

How to enter the China market? Learn one Chinese word: Guanxi. Connections. Ken Chang set up an incubator in Shanghai. He lives in both Shanghai and Silicon Valley. He has excellent connections on both sides. See more at...

What’s a KPI anyway?

Darryl McDonald, CMO of Teradata, pointed out a Columbia business school study with remarkable data about the (lack) of ROI in marketing: 57% don’t use any KPIs 28% set marketing budgets on gut instincts 7% are spending most or all of their marketing budget with...

Facebook trending down?

Did Facebook peak in December 2010? It fell, climbed back up Sept. 2011, and has dropped since. This is for the US market. Worldwide, FB has lots of interest, but that’s in Tunisia, Albania, Pakistan, Indonesia, Timor, Malaysia… Google rolled Trends and...