ASO: App Store Optimization

ASO is how to get your app to the top. It’s marketing strategy and tactics for apps. Just as SEO is how to get your webpage to show up in search engines, ASO gets your apps to show up in the app stores. Google stated in April 2014: 80% of apps are never...

Panda 4.0: Google Algorithm Update

Google released Panda 4.0 (May 21, 2014). This is an SEO change which affects many sites. Summary: Panda 4.0 moves up the ranking of pages with good quality and it lowers the ranking of pages with bad quality. If your site has good useful quality information, it may...

How to Block Tracking on Your Phone

The violation of privacy on cell phones  is out of control. There is currently very little regulation in the USA, which means many companies collect as much data as possible. They copy all of your messages, your contact lists, your location, your movements, etc.  They...