Technical SEO vs. Quality SEO

In general, there’s two major forms of SEO: Technical SEO and Quality SEO. Let’s look at the difference, how each one works, and how you can use these. Technical SEO (Meta-tags, Keywords, etc) First, what is Technical SEO? This is the method of modifying...

100m Users… Really?

An app says it has ten million accounts and two million active users. Is there a way to see the real number? I look at the app and see 182 people are posting right now. During the day, the number varies between 200 to 350 users at any one time. If there are ten...
Notifications: End of the Phone Interface?

Notifications: End of the Phone Interface?

In June, Wired wrote notifications were going to take over the phone interface. In the past few months, this has developed at a fast pace. It used to be you had to check each app for new messages or events. Of course, app makers liked that: more clicks and engagement...

ASO: App Store Optimization

ASO is how to get your app to the top. It’s marketing strategy and tactics for apps. Just as SEO is how to get your webpage to show up in search engines, ASO gets your apps to show up in the app stores. Google stated in April 2014: 80% of apps are never...